high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.
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Blue Ocean Strategy – Wikipedia
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The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the rene of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth.
They have fought for compet The global phenomenon, embraced by business worldwide and now published in more than 40 languages. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean StrategyW. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study renef strategic moves rebee more than years across 30 industriesthe authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Hardcoverpages. To see what your friends thought of this book, please sign up.
To ask other readers questions about Blue Ocean Strategyplease sign up. Is this book a LARP? What is the main theme of the book? And is there a common theme with Porter’s 5 competitive forces that shape strategy?
See 2 questions about Blue Ocean Strategy…. Lists with This Book. Mar 07, Hal rated it it was ok. The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: Fortunately for Blue Ocean Strategyit tends towards the latter.
There are a few good ideas in the book, but they are shrouded in unnec The signal-to-noise ratio of business books generally tends towards zero. There are a few good ideas in the book, but they are shrouded in unnecessary jargon and applied precariously to far too many companies. It uses the holy grail of business books: All this aside, the fact that is directionally correct in advice and contains some thought-provoking ideas earns it a couple of stars.
Unfortunately, I may never be able to sell my business book idea: It’s All Due to Luck and Nepotism. View all 6 comments. Feb 02, Huda Aweys rated it liked it Shelves: View all 10 comments. Jul 25, Robert rated it it was amazing. According to Kim and Mauborgne, “Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant T Blue Ocean Strategy: This book not only challenges companies but also shows them how to achieve this.
We first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we elaborate the principles that define and separate blue ocean strategy from competition-based strategic thought. The responsibility is theirs, not Kim and Mauborgne’s. To assist their efforts, Kim and Mauborgne focus on several exemplary companies that have dominated if not rendered irrelevant their competition by penetrating previously neglected market space.
All of these Blue Ocean strategies created new or much greater value for customers. Their emphasis is on the quality of experience, not on the benefits of a new technology.
According to Kim and Mauborgne, their research indicates that “the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering. If they fail to anchor innovation with value in this way, technology innovators and market pioneers often lay the eggs that other companies hatch.
It requires companies to orient the whole system toward achieving a “leap” in value for both buyers and themselves. Kim and Mauborgne explain HOW to create uncontested market space wherein competition is essentially irrelevant.
,auborgne 21, Greg rated it did not like it. Mauborrgne of a stupid book. The theory itself is pretty obvious when you look at it – basically it argues that making a profit in any commodities market boils down to reducing costs, and that when your competitors cannot directly compete against Kind of a stupid book. The theory itself is pretty obvious when you look at it – basically it argues that making a profit in any commodities market boils down to reducing costs, and that when your competitors cannot directly compete against you, you will make much more money.
Mauborgnee is essentially the classic economic picture of perfect competition vs monopoly, and is quite obvious. Furthermore, many of the examples he uses have only a tenuous connection to his theory. For example, he tries tying the turnaround of the NYPD to his theory. Oct 15, Doug Lautzenheiser rated it it was ok Shelves: The authors provide case studies on how some companies left their “bloody-red” oceans of competition for completely open blue oceans where they were unique.
Mxuborgne are well-known business stories, such as Southwest Airlines becoming a low-cost provider.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
However, the book provides details into Southwest’s underlying business strategies that may not be well known. Other case studies gave new insight into various companies and their product strategics. One interesting story, for example, was [yellow The authors provide case studies on how some companies left their “bloody-red” oceans of competition for completely open blue oceans where they were unique.
One interesting story, for example, was [yellow tail], the Australian wine company that stepped outside of the traditional wine marketing with a simpler offering targeting casual drinkers. The book covers the “strategic canvas” for analyzing competitors and planning a new market space.
It then outlines six different principals for creating your own “blue ocean” strategy: Jan 25, Ia Tjitrawasita rated it it was amazing Recommends it for: You can challenge your opponents on a head-to-head competition. Suppose that your target is to book contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.
But head-to-head competition has its own limitation. There is another way to compete. Chan Kim and Mauborgne propose another solution: The book idea is to give your customers better services without any head-to head competition.
It helps you find your niches. The book is quite easy to read and has an excellent and brilliant idea. It’s a must for anyone responsible in decision making. May 19, MissUnderstoodGenius rated it liked it. This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage. It arguments how contested rende “red oceans” should look for uncontested markets “blue oceans”. Everything in this book is common sense.
Nintendo is another high-profile example. I do think the Blue Ocean Strategy is nothing without execution though This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who strafegy know much about competitive advantage.
I do think the Blue Ocean Strategy is nothing without execution though. So it is not just execution that is missing.
In fact, execution is easier once you have a strategy. This book, like many other business books, fails because it only talks about success stories.
It does not talk about the majority of examples of Blue Ocean failed or currently marginal businesses: I wouldn’t highly recommend it but ki, an interesting read for someone new to this concept. Christensen for a better treatment of the ideas and the root causes for why they work. Feb 19, Trevor coean it really liked it. I remember as a child asking my dad why I should pick up skiing over snowboarding.
He responded that while snowboarding was certainly fun, because of its popularity it was also commonplace.